Amazon

When I read the article - Starck reviews Kindle at LeWeb3 - On Robert Scoble's blog, I had no idea who Philippe Starck was.

Just like any big technology release, the Kindle is getting a lot of mixed reviews.

Forbes.com says buy, buy, buy, for Amazon Shares [NASDAQ:AMZN] because Kindle is a 'must have'.

Robert Scoble writes a letter to Jeff Bezos with a great rant about why the Kindle is the ugliest, and unusable thing since Windows??

Kindle - an electronic book (e-book) launched by Amazon. In my opinion, they have again come up with another great business strategy that could take them one step beyond just being an internet based e-commerce website.